Privacy Policy
Your privacy is important to us. This Privacy Policy describes our practices with respect to (i) the personal information we gather on our website (ii) the way we use personal information internally; and (iii) our policy regarding sharing your personal information with others.
We are committed to processing your information in accordance with international legal standards, including the General Data Protection Regulation (GDPR) and other applicable data protection laws and data protection codes of conduct.
For purposes of this Privacy Policy, "Personal Information" means any information that, by itself or in combination with other information, identifies or can reasonably be used to identify an individual, such as name, email address, IP address, telephone number, address, billing information or date of birth. Personal Information does not include information that is anonymized or publicly-available information.
Collecting Personal Information
When you visit our website, our system automatically collects information about your visit, such as your browser type, your IP address, and the referring website. We do not use automatically collected information to identify you personally without collecting additional consent. When using forms on the Site to communicate with us, you may choose to provide other Personal Information. We may collect and store any Personal Information you input into the Site.
Cookies
A cookie is an element of data that a website can send to your browser, which may then be stored on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.
Different cookies have different functions. Our website uses the following cookies:
Strictly necessary cookies:
These cookies are essential for our website to operate. For example, they enable you to log into secure areas of our website (such as your account, for distributors only). You cannot opt out of these cookies as the website cannot function properly without them.
Analytical/performance cookies:
These cookies allow us to measure and analyze how customers use our website by providing us with information such as website traffic, total sales, most viewed web pages and any pages where customers are encountering error messages from time to time. These cookies help us to measure the effectiveness of our website and improve the way our website works.
Functionality cookies:
These cookies allow our website to remember choices you make when visiting our website and recognize you when you return to provide functionality for your benefit. For example, functionality cookies allow our website to remember settings that are specific to you, such as your login details if you choose to create an account with us (available for distributors only), so that you don’t have to log back in from the same device each time you visit our website (provided the relevant cookie was not disabled in the interim).
The use of Personal Information
We use Personal Information for the following purposes:
To manage and improve our website, available services, and communications
We rely on the use of Personal Information to build a clearer picture of our customers both as a group and as individuals, including by using cookies and similar technologies to analyze your use of our website and services and our communications with you.
This enables us to serve you better as a customer as the information we gather helps us to work out how we can improve our website and the information technology systems (including security) that are used to operate it and the services we provide through the website. It also helps us to improve the effectiveness of our communications to you.
To provide and improve customer support:
We use Personal Information to be able to provide and improve customer support (for example, where you have questions about our products and services).
To respond to inquiries, complaints, and disputes:
We use the Personal Information we hold about you to help us address any inquiries or complaints you have made, or deal with any dispute which may arise while providing our products and services to you.
To maintain our records and improve data accuracy:
Like any business, we process Personal Information while maintaining and administering our internal records. This includes processing your Personal Information to ensure that the information we hold about you is kept up to date and accurate.
To comply with our legal obligations:
In certain circumstances, we use Personal Information to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights. In addition, we may need to use Personal Information to detect, prevent and investigate any other actual or suspected violations of law or misuse of our website.
Legal grounds for using Personal Information
Data protection law requires us to only process Personal Information if we satisfy one or more legal grounds. Please note that where we wish to rely on this legal ground, we are required by data protection law to consider whether our legitimate interests are overridden by your interests or your fundamental rights and freedoms. We may continue to process Personal Information based on our legitimate interests only if we determine that your interests, rights, and freedoms are not overridden by our legitimate interests.
We have considered these matters and where we think there is a risk that your interests or fundamental rights and freedoms may be affected we will not process Personal Information unless there is another legal ground for us to do so (either that we have obtained your consent to the processing or it is necessary for us to perform our contract with you or to comply with our legal obligations).
Who we share Personal Information with and where it is stored
Data entered on our website are transferred to a server in the USA and stored there.
We may from time to time provide Personal Information to:
Our service providers and distributors who perform certain business services for us and act as “data processors” of your Personal Information on our behalf.
In addition, we may disclose your Personal Information:
If we are under a duty to disclose or share Personal Information to comply with any legal obligation, or in order to protect the rights, property or safety of our business, our customers or others. This includes, in specific cases, sharing information with law enforcement or regulatory agencies, or authorized third parties, in response to a verified request relating to a criminal investigation or actual or suspected violation of law or misuse of our website that may expose us and/or any customer or third party to legal risks or liability; and
To successors in title or replacement operators of all or part of our business.
In some cases, the Personal Information may, for the purposes set out above, be transferred outside the USA and such destinations may not have laws which protect your Personal Information to the same extent as in the USA.
We may share Personal Information with divisions or subsidiaries of H Young Holdings plc to process customer inquiries. H Young Holdings plc is located in the United Kingdom, and is therefore covered by GDPR.
Personal information retention
Personal Information will be stored for as long as the information is required to fulfill our legitimate business needs or the purposes for which the Personal Information was collected, or for such period as is required by law.
Your rights
You have the following rights about your Personal Information:
Rights
What does this mean?
Right to be informed
You have the right to be provided with clear, transparent and easily understandable information about how we use your Personal Information and your rights.
Right of access
You have the right to obtain access to the Personal Information that we hold about you and certain other information (like that provided in this Privacy Policy).
Right to rectification
You have the right to request that we rectify any Personal Information that we hold about you if it is inaccurate or incomplete.
Right to erasure
This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of the Personal Information that we hold about you. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your Personal Information if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defense of legal claims.
Right to restrict processing
You have the right to restrict further use of your Personal Information where you believe the data that we hold about you is inaccurate, our use of such data is unlawful or if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your Personal Information, but may not use it further.
Right to data portability
You have the right to obtain and reuse the Personal Information that we hold about you in a structured, commonly used and machine-readable format, and (where technically feasible) to have such information transmitted to another "data controller", where: (a) this is Personal Information you provided to us; (b) we are processing such data on the basis of your consent or to perform a contract with you; and (c) the processing is carried out by automated means.
Right to object to processing
You have the right to object to us processing your Personal Information for our legitimate business purposes or for direct marketing purposes (including in each case any related profiling).
Right to withdraw consent to processing
If you have given your consent to us to process your Personal Information for a purpose (for example, in respect of marketing communications), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your Personal Information up to that point is unlawful).
You may withdraw this consent at any time by notifying us at info@littletrees.com or by calling our general inquires line at +1 315 785-5505
Children’s Personal Information
We do not knowingly collect Personal Information from children under the age of 13. If you become aware that your child or any child for which you have parental responsibility has provided their Personal Information to us without your consent, please contact us using the contact details set out above.
Links to other websites
Our website may, from time to time, contain hyperlinks to third party websites or websites for affiliates of CAR-FRESHNER Corporation. This Privacy Policy does not apply to your use of those other websites. We encourage you to read the privacy statements on the other websites you visit, as they will govern the use of any Personal Information you provide when visiting those websites.
Data Breaches
The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.
Changes to this Privacy Policy
This Privacy Policy was last updated on February 11, 2019.