About Us

Car-Freshner Corporation is the company behind the Little Trees brand air fresheners. We are headquartered in Watertown, New York, USA.

In 1952, a milk truck driver in northern New York complained to Julius Sämann about the smell of spilled milk. To address this issue, Julius combined exceptional fragrances with specialized blotter material and invented the first car air freshener. He gave it the shape of an abstract evergreen tree in honor of his years extracting aromatic oils in Canada’s pine forests.

These air fresheners proved an efficient, high-quality solution to a common problem and soon they were flying off shelves. Orders started rolling in from all over the country and quickly gained a strong international following. Julius’ pioneering product has become a global symbol of freshness and quality. It has appeared in countless movies and television shows.

While the first fragrances were Royal Pine, Spice, and Bouquet, the range expanded to include Caribbean Colada, Vanillaroma, New Car Scent, and, of course, Black Ice. The Tree air fresheners are made in factories in Watertown, NY and DeWitt, IA.

The product range expanded, too, with the addition of other air freshening solutions like Vent Liquid, Vent Wrap, Spray, and Fiber Can. These products offer a choice in style while still delivering the great fragrance that consumers know and love.

Julius Sämann was passionate about the quality of his products. He insisted on rigorous testing and quality control procedures to ensure they met his high standards for fragrance, strength, and longevity. Car-Freshner is committed to producing high-quality, long-lasting, and affordable products that provide the best fragrance experience possible.